Fashion is the world’s third-largest polluter, and it's one of the main reasons our planet looks like this. Isn't it ironic that tie-dye, one of the most popular trends in worldwide fashion, looks almost the same as global heat maps?
That’s why we created a tie-dye clothing collection with global heat maps in it, instead of the regular dye. Making global warming cooler than ever.
Client: National Geographic
Year: 2022
Agency: Wolf BCPP
Recognitions:
ACHAP (Chilean Advertising Association) / Silver