In South America, when a team wins a new league, tournament or championship, they usually say “ they had brought down a star from the sky.” as a football slang.
To celebrate Colo-Colo’s 33rd chilean league trophy, we literally brought down a star from the sky, a white one just like the team’s colors and in the parallel number 33, just like the number of leagues the team has conquered.
We gifted them a star, named ALBA33 by CATA (Chilean Astrophysics and Related Technologies Center), one star they would never forget
ALBA 33
ALBA 33
Client: Adidas
Year: 2022
Agency: Wolf BCPP
Recognitions:
ACHAP (Chilean Advertising Association) / Silver
ACHAP (Chilean Advertising Association) / Bronze