Mercado Pago, the digital bank of Mercado Libre, needed to launch its new card in Chile. So we sought out a card expert, Gary Medel.

A tough player on the soccer field, sometimes a bit too much, who, due to his fights and fouls on the pitch, often receives a yellow card in most matches and a red card in others.

We made him the face of our campaign, as an expert in the field. Despite having so many cards, he still chooses to use the Mercado Pago one.