Chile’s “golden generation” era was almost over. The Chilean national players who conquered South America twice were retiring after their last World Cup campaign. This sad story left a bunch of young players with one single mission: to return hope to the Chilean people.

It was time to start over, to initiate a new process with new faces, to restore hope to the fans, to fill the stadiums, to crack your voice singing the national anthem, and there is no better way to start over than with a new jersey.

Client: Adidas
Year: 2022
Agency: Wolf BCPP